Sky Viewing Data

Sky Viewing Data is collected from approximately 500,000 Sky set top boxes. The panel is representative of the Sky client base in terms of socio and geographic factors. Sky reports viewing by household on Sky TV platform only.

Due to the size of the panel from which this data is collected it is ideally suited to monitoring the absolute viewership, especially at a granular level for niche channels and specialised programmes.

For more information about Sky Viewing Data and how it can be used through the Digitex Trading Platform, please see our Trading Platform page or our FAQ.